For the past two years, SEGA has been hard at work on trying to bring fans top-quality games and it definitely looks like they’re headed in the right direction. Before that, SEGA had some trouble focusing on quality and instead signing a lot of titles that would make profit in the short-term.
In a recent interview with MCV, SEGA of Europe CEO Jurgen Post discussed SEGA’s loss of focus on quality during the Wii and stressed the necessity to deliver high-quality games in today’s market.
“We were a little bit opportunistic, signing a lot of titles and doing things that were not necessarily very good. There was a time when you could sell a lot of products, for example on Wii, but that market has gone. Today if you want to survive, you need to focus on quality. We want to create games that are very good and have a long tail.”
With their recent focus on IP such as Football Manager, Sonic the Hedgehog, and Total War, I believe that SEGA is making the right decisions to guide them towards the right future. Hopefully we’ll see SEGA expand upon that strategy to include IP that has not been used in a while.